Don’t be deceived when travelling to Williams in Western Australia (approximately 160km south-southeast from the state’s capital, Perth) by the seemingly ‘ordinary farming country’ you see along the way.
As you roll into town you will soon discover there is a very special ‘extraordinary’ quality to this ordinary farming country and it’s not just because it’s the ‘Gateway to the Great Southern Region’ of Western Australia.
No indeed, what makes this region so very special is the community spirit that lives amongst its 1,100 inhabitants living both on the land and in the town.
This very special community spirit is the driving force that has allowed us to not just source wool from local woolgrowers but also help the community to retail the very products that contain their wool in their existing retail shop aptly named ‘Williams Woolshed’.
DNA Williams is a genuine ‘bale to retail’ success story – and today the Williams woolgrowers can share their story and sell their wool garments with all those who visit.
MEET THE WOOLGROWERS
Noel & Stuart RintoulWith a family connection to their property and land that spans over 100 years, it's easy to see why the Rintoul family continue to do what they do...grow beautiful wool.Read more
Glen & Cheryl FordIt took just 3 years working on a neighbour’s farm to make a lasting impression on a young 16 year boy and shape a lifelong career in farming. This is Glen Ford's story.Read more
Noel & Sandra FowlerNoel Fowler believes his main responsibility as a farmer is to protect his valuable soils and manage the land in a sustainable way so it is left even better for the next generation.Read more
Additional Williams WoolgrowersJohn & Jo MacnamaraMitchell HoggColin HoughtonRobert RoseMark & Letisha FowlerRyan & Sara Duff
Watch Williams wool growers, their sheep, their properties and the environment in which they grow the world's best wool.
How to wear wool
A life in wool